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DEEPA PALLI

Certified Usability Analyst

👋 Hey there! Welcome to my space. 

 

I’m a location independent HFI CUA certified Design Practitioner, working with Enterpi Software Solutions who loves to create global products and service experiences that customers love.

ABOUT ME

"I am a Designerd!"

I’m a HFI certified UX Strategist, spearheading the Design Team at Enterpi Software Solutions. I believe in building meaningful experiences through design.

 

I advocate user needs to create a positive, end-to-end experience that will empower and delight users. I love using the right balance of shape, colour, typography and white space to create meaningful, visual experiences that delight people while truly making a difference in their day-to-day-life. 

I graduated in Psychology and hold a Masters degree in English Lit. When I am not working on designs, I can be found travelling, photographing, or chilling with my cats. 

 

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TOOLS

Good hands-on with the following tools:

  • Figma

  • Sketch App

  • Adobe XD

  • Canva

  • Axure RP

  • Miro/Mural/Lucidchart

  • Adobe Photoshop

  • Adobe Illustrator

  • Invision

  • Zeplin

  • Html, Bootstrap, css

              EXPERTISE

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Designer ux wireframe
Image by Balázs Kétyi

USER RESEARCH

  • User Research - Primary and Secondary Research

  • User Personas, User Profiles

  • User Interviews

  • Market Research, Surveys, Questionnaires, Focus Groups

  • Scenarios, Storyboards

  • User Journeys, Empathy Mapping, Affinity Diagrams

  • Usability Testing

USER EXPERIENCE

  • Design Thinking Methodologies

  • User Personas

  • Scenarios, Assumptions

  • User Stories

  • Journey Mapping, Affinity Mapping

  • Primary Noun Architecture

  • Card Sort - Open, closed, reversed

  • Heuristic Evaluation

  • User Testing

USER INTERFACE

  • Ideation

  • Low fidelity Wireframes

  • High fidelity Wireframes

  • Color Theory

  • Mockups

  • Rapid Prototypes

  • Interactive Designs

  • Usability Testing - A/B Testing

  • Atomic Design System

  • iOS Guidelines

  • Material UI Guidelines

PROJECTS

USER RESEARCH

Here are a few of my User Research case studies

Image by Patrick Perkins

GEARLAUNCH

Optimising Seller Tool  - UX Recommendations

PINK HEALTH

Research Findings & Recommendations

EASYGEN

Research Study Findings

CERTIFICATIONS & EVENTS

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CERTIFIED USABILITY ANALYST

HUMAN FACTORS INTERNATIONAL

Image by Diego PH

PRESENTATIONS

I am very passionate about continual learning and growth, and believe in helping people grow. Therefore, I created these decks to help budding UXers.

EXPLORING THE PSYCHOLOGY OF DESIGN

The role and importance of user psychology in Design is paramount. In this presentation, we shall explore the laws of UX in detail.

DESIGN THINKING WITH USER PERSONAS

This deck is intended to help you with information on how to create User Personas and User Profiles based on the research findings.

TESTIMONIALS

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Azzan Patni, Director, Pace Wisdom Solutions

"Deepa is not only a good UX Engineer, but also the one who can double up as a great Analyst with good knowledge on technical feasibility. My experience with Deepa has been exceptional, with great attention to detail and asking the right questions on business logic, rather than a bunch of assumptions.  I would definitely recommend Deepa for some one who wants to bring a new idea or concept to a visual design.'

CONTACT

Interested in learning more about me, my work or my company? Feel free to reach out anytime and I would be more than happy to chat.

+91 964 235 3070

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